The Myth of Failure
Failure motivates. Well, to be more accurate, fear of failure motivates. We live in a society in which the Lombardi motto ‘winning isn’t everything; it’s the only thing’ drives athletes towards excellence and has been often quoted, and subsequently adopted, in the business world as well. Coming in second is now viewed, in the words of comic Jerry Seinfeld, as being ‘the first loser’, making the thought of failure to win a distasteful, if not outright scary, prospect.






